In the world of digital marketing, people deal with a lot of data and analysis in order to optimize campaigns that will give their website or clients a competitive advantage. Whether it is SEO, search marketing, display or social media marketing, too...
Consumers today are overexposed to a copious amount of marketing techniques that tend to blur together into one big mass of overstimulation. To market your product or service, innovative techniques need to be utilized that make it truly stand out fro...
There’s more to event marketing than spreading the word about what/when/where. Your materials must grab the attention of an audience incessantly hit by competing visual stimuli, and then go a step further: they have to make people engage. When marke...
Brochures and similar marketing materials are commonly used in the real estate industry to entice potential buyers. People rarely make an on-the-spot decision to buy a home – unless, maybe, they’re super wealthy – so a brochure is the perfect “pitch”...
Everyone wants their readers to like their website, but how do you go beyond just liking so that your readers actually love going to your website? The truly special website that attracts a devoted readership has certain characteristics that work to i...
A big part of making a successful business these days is knowing exactly how to market yourself and getting people to purchase your products/services over your competitors. It doesn't matter what industry you're operating in, it's likely that you hav...
Linkedin is a website that helps professionals to connect and interact with each other. This is a professional networking website that has the highest number of people occupying senior level positions. Moreover they are the people who are key decisi...
How many companies do you "like" on Facebook? How many businesses do you follow on Twitter? If you've never thought about using social media marketing to make your business stand out, you're making a big mistake. If you handle your social media mark...
