To the casual observer, Instagram influencers seem to have a very lucky and privileged life, when in fact successful influencers are business savvy, marketing strategists who keep up to date on the latest tech and apps to best promote their feed. Af...
So, you have set up your Instagram profile and already have a few photos and videos up there. You are getting a few likes and comments but would like to increase your engagements, attract more followers and make some money while doing it, right? Ins...
In the world of marketing, it is often quite difficult to come up with new ideas that will help you make your campaigns stand out from those of your rivals. After all, a lot of businesses are trying to position themselves, and it’s really difficult t...
Instagram and Facebook now have more than three billion followers combined, and it’s impossible to look at online marketing these days and ignore them. Not only can you use these platforms to advertise the traditional way, but you can also work with ...
In this day and age, explainer videos seem to be the next big thing that online marketers are relying on for marketing and pushing their brand even more. The user engagement with explainer videos appears to be to higher when compared to other marketi...
What is social media marketing? It’s a somewhat loaded question, but it has a pretty simple answer. SMM is any form of marketing that involves creating content specifically to share on any of the social media platforms. Whether it’s sharing a pictur...
The internet presents even the smallest of businesses an equal playing field with the bigger ones. You may have to put in more effort, but the internet provides you with a platform to reach markets and people you would have never thought possible wit...
There are few things in life more satisfying than seeing your vision coming to life. Small ecommerce business owners around the world can attest to this. They are prime examples of people who have turned their ideas into something of value, after all...
Top position on a list of social media apps: sky-high or an attainable goal? Look around! What do we look like? Sending messages instead of calling on friends. Speaking with parents on Skype because we cannot afford to visit them on weekends due to ...
Branding is one of the most important aspects of beginning an online business. The logo and the message you want to convey is the first thing on the priority list, as your online company goes global faster than anything else! When you go ahead and wa...
“The Color Purple” author Alice Walker once referred to herself as an ‘author and medium’. While Ms Walker was referring to her channelling matters of historical and political fact into living, breathing characters, many creatives are familiar with t...
In the world of digital marketing, people deal with a lot of data and analysis in order to optimize campaigns that will give their website or clients a competitive advantage. Whether it is SEO, search marketing, display or social media marketing, too...
“SEO is in a constant state of transition”. I’ve literally lost track of the number of posts which have emerged stating what’s going to be big in SEO in 2019, the answer is simple: pretty much the same stuff as was “big” in 2018. It’s probably the b...
cial media is a good platform to promote your business and broaden its reach. Google Plus, Facebook, MySpace, Twitter, and other social media platforms can be used as your marketing channel. However, don’t fall into the traps that will ruin your camp...
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