Outsourcing your marketing when you're running a small or medium sized business is often seen as an expensive option, one that can be done yourself. It might even be seen as something that's unnecessary. Now, that could be true, depending on your bu...
In our modern, hyper-competitive world, standing out from your competition is far from easy. One of the best ways that brands can differentiate themselves and stand out from the pack is with creative marketing strategies. Creative marketing that int...
To the casual observer, Instagram influencers seem to have a very lucky and privileged life, when in fact successful influencers are business savvy, marketing strategists who keep up to date on the latest tech and apps to best promote their feed. Af...
SEO copywriting is more than just making sentences. Even if you are an experienced copywriter, you will have to learn lots of things along the way. There are many professional copywriters who make serious mistakes without knowing that they are making...
So, you have set up your Instagram profile and already have a few photos and videos up there. You are getting a few likes and comments but would like to increase your engagements, attract more followers and make some money while doing it, right? Ins...
When you deal in luxury products, most of your target customers are in the high-end bracket. You must have a spectacular strategy to make an impact in this sector. With a weak or regular technique, they may not even glance in your general direction. ...
Studies have shown that HR teams are significantly behind other departments when it comes to the digital evolution. Compared to marketing and tech departments, which are some of the most digitally advanced in businesses around the world, Human Resour...
During the social media boom, various networks evolved into business tools. Instagram that was designed to share photos, became a giant online marketplace. Telegram was a pure messenger but now hosts thousands and thousands of business channels. Howe...
A robust and well-rounded marketing plan is something that businesses don’t just see as an after-thought, rather, it is a key factor in pushing the business forward and ensuring its success. Of course, just throwing together a marketing plan and expe...
Data scientists and technology analysts have been talking about artificial intelligence for a number of years. But it has only been until recently that it has moved out of labs and into mainstream production and commercial use. Namely, the automotive...
Email marketing is a great way of increasing the awareness surrounding your brand, but it is also a great way of both generating and regaining business. But how do you go about making your email stand out in a crowded inbox? Here, we have compiled a ...
Humans have never hidden their love for stories and the art of storytelling. The most successful organizations and people are exceptional at telling stories. They excel in narrating personal stories. Moreover, they know how to make their stories rela...
Digital marketing companies have a tough job and the market has never been as competitive. In a bid to get new clients and cope with the madness of fulfilling bulk orders, many companies end up going down the wrong path that eventually destroys their...
Business to business (B2B) is different from marketing your brand with consumers in mind. Other businesses can be much harder to sell to as they are more specific in their needs and price is a big factor. Winning over business owners to your brand ca...
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