Email marketing is a great way of increasing the awareness surrounding your brand, but it is also a great way of both generating and regaining business. But how do you go about making your email stand out in a crowded inbox? Here, we have compiled a list of ways that you can increase your open rate and generated business in just a few simple steps.

Segment Your List

When looking to run an email marketing campaign, segmenting your list is a sure-fire way to increase its efficiency when it comes to drumming up interest. However, there are a number of ways that you can segment your mailing list, each having a different final result. To help you get this right the first time, we have compiled a list of ways that you can segment your list:

• Interests
• Industry
• Location
• Open Rate
• Inactivity

By following this, you can then begin to optimise every campaign and make the most out of your email marketing campaign.

Time Your Emails Just Right

In addition to this, timing your emails just right is crucial particularly when looking to target a specific industry as those working in offices are likely to check their emails in the morning as well as in the evening when they are commuting. Therefore, it is important to send these emails to land directly in their inbox at these times as this will increase the likelihood of them being opened. One of the ways that you can achieve this is through the use of an online marketing agency as they will conduct A/B testing as well as implement the campaign, allowing you to use your time elsewhere.

Make Your Subject Line Stand Out

Another way that you can increase your email open rate is to make your subject line stand out. By making it short and snappy you are then more likely to see people opening your emails. With options such as personalisation, puns and urgency all working well, a simple A/B test can determine which will work for the audience that you are looking to target, this can then be implemented across a number of email marketing campaigns to help drum up business.

Add A Personal Touch

The final way that you can increase email open rates to make it personal. By placing the recipient's name in the subject line, you can increase the open rate by as much as 26%. This is crucial for a small business looking to drum up customers as you will then capture their attention and encourage them to come back to the store. Though this may take time depending on the industry that you are targeting, this is likely to help generate leads and increase your monthly open rate with each campaign.

With this in mind, there are a number of benefits that come along with email marketing campaigns and a digital marketing agency is the perfect way of ensuring that you get the results that you are looking for without spending a small fortune.