Digital marketing companies have a tough job and the market has never been as competitive. In a bid to get new clients and cope with the madness of fulfilling bulk orders, many companies end up going down the wrong path that eventually destroys their reputation or keeps them from achieving greater success.
In this post, we reveal the 7 things that digital marketing companies do that often lead to their doom. Now, this is not going to be a technical post, there are tons of technical mistakes digital marketing companies can make, like targeting the wrong keywords or failing to optimize website pages properly. Instead, this post is going to concentrate on management mistakes.
They Fail to Update Themselves
The rules of the game keep on changing with each new Google update. So if you are a marketer, you need to ask yourself, what are the best digital marketing tools? Tools that will make your operations easier, give you more insight into your campaigns, help you understand what’s working for the competitors, and provide other critical information.
While the operational team is busy with the deliverables, the top management should research new tools and services. Once they do, it’s their job to introduce new systems and develop training programs for their staff members for a seamless transition.
Team by Nata Schepy
Sever Communication Paths Between the Sales and Production Team
Sales teams are usually incentivized for finding new clients, which of course is essential. However, oftentimes due to a lack of proper communication between them and the operation team, they end up promising too much. They need to be kept aware of what can be delivered and what’s out of the operational paradigm.
Successful digital marketing companies open doors of communication between sales team managers and project managers in charge of production.
Pricing Their Services Too Low
This is a problem that usually plagues new digital marketing companies. In an effort to bag client orders, they price their services low. They fail to account for small expenses that add up and eat into the profit. While clients often look for discounts and deals, they are almost never willing to compromise on the quality of work. So, pricing too low and then outsourcing to save money is never a good idea.
If the digital marketing company provides a quality service that positively impacts the bottom line of their clients’ company, they can get away with charging a bit more than others and still get a regular business.
The digital marketing industry is full of so many “cheap” providers that clients gravitate towards quality companies and are ready to pay a premium price.
Reaching Out to Clients Who Don’t Know Anything About Digital Marketing
When it comes to reaching out to new clients it’s best to target companies who have an ongoing digital marketing campaign. Companies that know about digital marketing are usually much more realistic with their target numbers and understand that change doesn’t happen overnight. They are also easier to convert because they understand performance numbers and can ask the right follow-up questions.
Offering Anything and Everything Under the Digital Marketing Sun
Unless you are a digital marketing giant who has a solid network of reliable providers for different services, there is no way you can effectively offer all digital marketing services and do a good job. It’s best to find a niche that you are really good at and offer that particular digital marketing service to clients. It can be backlinking, social media marketing, PPC campaigns, website optimization, Amazon listing optimization or others.
You really don’t need a long list of services, you need a few that you specialize in.
They Fail to Automate Mechanical Tasks
From daily reporting to task such as reaching out to potential clients. Wherever there is room to reduce mechanical tasks by automating them, you should take steps. You want your workers to do technical work that needs analysis and critical thinking. The last thing you want is to waste a workers’ time on a boring task such as filling up data from one sheet to another. Automate, whenever possible.
Saying “Yes” to Every Client Demand
Clients are okay to make demands. They can ask to reduce the project deadlines, look for more discounts, and even request to change delivery parameters a few days before the deadline. It’s your job to understand what’s reasonable and doable and what’s impractical and does not make business sense and effectively communicate that with the client.
You don’t want to say yes and then fail spectacularly. It’s always best to under promise and overdeliver.
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