Have you ever just stood back and looked at a specific product or a business idea and thought…

“Wow! That is just incredibly awesome and creative!”? Well, that is probably because creative thinking was involved…Of course, there are always the same-ole, same-ole, plain Jane, business ideas but the ones that really grab the attention of consumers are the ones that display a creative touch. For example, have you ever heard of online legal services for businesses? Online legal services offer other business a convenient and affordable way to get the legal help they need.

Or, what about the person who created the snuggie? The snuggie is a sleeved, body-length blanket that allows you to cuddle up and easily keep your entire body warm – pretty creative, right? Are you starting to see how it is important?

Creativity helps you stay one step ahead.

Creativity is vital to the success of your business… In fact, experts even go as far as to say it is one of the most important factors to the success of your business. Every business wants to keep up with the latest trends, and furthermore, they want to always stay one step ahead of their competitors so they can beat them to the chase for “the next big thing.” Therefore, creative thinking and dreaming up new and unique ways of transforming your product and marketing it are the key to staying one step ahead of the competitors.


A study was done by Forrester Consulting and Adobe actually found that 82 percent of companies agree that there is a strong connection between successful business results and creative thinking. Furthermore, those companies also believe that actively fostering creative thinking allows you to outperform your rival in the areas of market share, competitive leadership, and revenue growth.

Creative thinking promotes problem-solving.

In addition to new ideas, businesses and business owners also need to be able to effectively problem solve. Whether it is a financial issue, customer service issue, or a business model issue, there will always be unforeseen issues that arise – which require a solution. By using your creative thinking skills, you are improving the ideas you can come up with…

Creative thinking can help you decipher the easiest and most valuable solution needed to solve your problem. In turn, this can have a more positive impact on your business as the problem is handled smoothly and efficiently.

Creative thinking increases productivity.

Aside from a solid idea, one of the most important aspects of a business is increased productivity. It is needed to ensure that demands are met and that customers are happy. Stimulating creativity leads employees to new and unknown territories, and as a result, it leads to increased productivity of the entire organization.

creative people in business management

By encouraging each employee to think outside of the box and providing them with the time and resources to do so, you will gain cost-effective business solutions and innovative ideas through them.

Creativity makes people feel appreciated.

By allowing your employees the time and resources to be creative, you are giving them a voice in the workplace. You are enabling them to contribute to a company that they work for day in and day out.

Furthermore, by giving them positive feedback and possibly even an incentive based on the idea, you are showing that you are listening and you value their opinion. Plus, just as an added bonus, you end up with a new and fresh perspective on things. By incorporating creativity into the workplace and allowing everyone to get involved, you can really boost the overall morale of your workplace.

Final Thoughts

While creative thinking is obviously important to your continued innovation and staying current in the market, it is also important to your bottom line. Great ideas and strong problem-solving skills combined with increased productivity all in all lead to a more financially stable company. Make it your goal to not only foster creativity in yourself but in your employees as well. Then, sit back and watch how much your business will flourish.


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