Having fun when you brand your business is a great sign that you’re on the right track. If you’re bored as anything when putting together your brand, how do you think other people are going to feel when they come across it? The key to creating a wonderful brand is getting creative and having fun. Here are some pointers you can use to get started:

Use Colours That Represent The Mood Of Your Brand

Look at a colour wheel and figure out which ones represent the mood of your brand. Red can give a sense of urgency, but is also largely associated with budget businesses. Orange can mean laid back and fun, while green can signify health and nature. Make sure you think about this carefully, and don’t just choose colours because you think they are pretty!

Who Would Your Brand Be If It Was A Person?

Start thinking about who your brand would be if it was a person. Would it be a caring grandmother, or a concerned father? Maybe it’d be a quirky older sister. This will help you to give your brand a voice, and better relate to your audience. Who will your audience most want to interact with? You then need to ensure you keep this personality and voice all throughout your marketing materials, whether you’re emailing a customer as a customer service rep or answering a query on social media.

Although you want to get as creative as possible, remember, some things are compulsory - like website optimisation to ensure your brand is visible online!


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