Do you own a small business? If so, there is no better way to make your presence known than making a great website. Your website helps people find you on the web, allows you to interact with and provide information to customers, and increases your exposure around the world.
Unfortunately, your small business website can’t accomplish all these feats unless you make it right. There are a lot of different trends in small business website design today, each allowing you to make the user experience the best it can be. Take a look at our top five tips for making sure your small business website stands out from the crowd.
Focus on Fonts
When you think of your favorite brands whether it’s soda, cereal or computers what stands out to you? For many people, the answer lies in the font. There are only so many different colors to choose from, so using a unique font is a good way to give your website a unique look that matches your brand.
Sans Beauty by Marina Matijaca
You have two options when it comes to finding a good font for your website: purchasing a premade font or having a font custom drawn for you. While it’s a larger investment, spending money on a custom-made font will give you a more unique look.
Be Bold
For a short period of time, website design standards were fairly restricted in terms of what was considered good design. As small business websites have become increasingly popular, designers have turned to new methods to make sure each website stands out from the next.
Perhaps the biggest development in this sense has been the bold use of non-conventional layouts in recent years. The less your website feels like your average banner logo at the top, navigation below, then content format, the more it will stand out from the competition.
Creative Colors
If you want your brand to be identifiable by customers at a glance, you need to combine your custom font with a great color scheme. Think of popular images like a Pepsi can or the Xbox logo—you don’t just identify these things by their shape, you identify them by their colors.
S&Snake by Brenttton
Look for a creative color scheme that works well together but isn’t common. There are a lot of great websites that allow you to browse through different color palettes to find one you like, but COLOURlovers is frequently regarded as one of the best.
Interaction
With the huge surge in popularity of mobile phone web browsers, one of the most important things you can do with your website is incorporate micro-interactions that make it easier for mobile users to use your site. Micro-interactions can allow visitors to share, like and comment on the content they see, navigate through your site more easily, and contact you with their preferred email app.
Essentially, you should take every opportunity you have to make your website interactive, especially if those micro-interactions are designed specifically to help the mobile users who make up the majority of your traffic.
Content, Content, Content
When it comes to making your website stand out, the best thing you can do is provide quality content to visitors. This can include pages that provide information about your services and when they’re necessary, or a weekly blog that provides helpful tips. While design is important, this is the real meat and potatoes of your website.
Another benefit to creating high-quality, shareable content is the fact that it increases your search engine ranking. Search engines value this type of content over keyword-stuffed, robotic writing, so make sure you put plenty of effort into putting solid content on your website.
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