There are a number of things to think about when you first set up a website. Which web host to select, which type of web hosting package, which content management system you want to use. Also, will you manage content yourself or do you want a managed package?

Then there is the content. How do you create great content? Which formats should you use? Videos, images, sliders, plugins etc. are all things that you need to be thinking about to get the most out of your website. If you’re new to creating content, then this may take you some time to get good at. One of the really key aspects of your website is actually where you position your content and features. The positioning will dictate how effective your website is at delivering on its main objective – to gain customers.

Unless you have worked on different websites and tracked effectiveness of positioning before, you will probably not know where to start in terms of good content positioning. Don’t worry, because this useful infographic details everything that you need to know about how to set up your website layout and features for maximum effect.

The 25 features every online business must have in 2017 will guide you through all that you need to know. So from where to position your logo and tagline, to which content works best in the footer, these 25 features are the vital elements of any great website.

You can use the 25 features as a checklist to ensure that you have remembered to include all of the content and features that you need for an effective website. Once you have applied these principles and got your positioning perfected, you will start to see the end result, which will be an increase in customer conversions.

the importance of website content positioning


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