You will find it hard to promote your product successfully or attract new potential customers if you fail to tap into the power of video making. Today, it’s not necessary to have professional equipment or possess specialized skills to start creating eye-catching videos for one’s blog, website, or YouTube. That’s necessary, though, is to keep abreast of the latest video editing trends to be able to create thumb-stopping and marketable content.

illustration by Bulma illustrates

Live Videos

In the Digital Age, it’s easier than ever to win over new customers by engaging with them. The secret of most followed influencers’ popularity is their ability to create the effect of them ushering complete strangers into their lives, which is always engaging, fun, and heartwarming. No wonder live videos are dominating YouTube and social media these days. You will definitely want to tap into this trend and try live streaming for marketing purposes. Your potential customers will be more eager to buy from you if you go live and demonstrate your new product in action. The viewers will be able to interact with you or any other presenter by asking questions and commenting and create a buzz around the product or service being advertised.

Video Editing Software

Today, the market is full of dedicated software that can help you enhance the quality of your videos in the blink of an eye. Both professional videographers and non-professional users take advantage of online video makers that simplify the process of recording and converting a video to the desired format. No need to install cumbersome software and spend hours figuring out how to apply a specific video effect or create personalized wallpapers. All you need to do is log in and make a video online! Today, it’s also not a problem to find a great free tool online whose potential is not inferior to that of professional video makers. If you opt for a reliable online video editor, chances are you’ll be able to put together a visually impressive project much faster. Online video editing software is always up-to-date, which means you can utilize the best features and keep up with the latest trends dominating the video editing landscape. You can create a video clip and spice it up with titles and visual effects. You can add soundtracks or effective transitions between clips to make your video flow smoothly. Besides a video clip editor, there are other useful features you can use to your advantage. Just pick your favorite and go explore its potential.

illustration by Lily

Bonus tip. If you’re looking for the best online video editing tools but don’t know which ones can work best for you, go for tried-and-tested options like the following:

• Online video editor by Movavi.
• Veed video editing tools
• Adobe Creative Cloud Express and other Photoshop tools
• Animoto Video Editor

Storytelling Format

People like different stories. And you should definitely take this fact into account when creating your product videos. Instead of going for a traditional description video showcasing your product’s merits, you may want to opt for a naturally engaging video format. The video storytelling format is the win-win option since it gets to the heart of your viewers’ pain points and sparks an emotional response. Through a captivating narrative, you can offer a great solution to your viewers and see how it can change their lives. For a more immersive and powerful effect, experiment with camera angles, visual effects, and soundtracks. Thus, you’ll spell out every idea you want to convey to your intended audience and drive more engagement, which is the key to your business success.

4K Videos

Now that modern gadgets have become more powerful, viewers get more sophisticated and hard to please, especially visually. Therefore, more and more digital content producers make 4K videos part of their marketing campaigns. You can never go wrong with 4K videos if you want your videos to be as visually compelling as possible. The reason why marketers are now tapping into the power of 4K is not only because of the higher-definition viewing experience it can provide but also its ability to maintain color vibrancy. Just imagine how bright, juicy, and vivid the colors will be in your videos. This will surely help influence your customers’ purchasing decisions.

Creating a compelling marketing video is not a problem today. Still, to make your projects stand out from the crowd, you need to be aware of the dominant video-editing trends mentioned in today’s post. With them in mind and powerful video-making tools by your side, you’ll be able to create successful video projects that will help you engage and attract new customers.