March 1, 2021

Email marketing is one of the most cost-effective marketing tools available. It is easy to manage, gives you full control, and allows you to make direct contact with your customers.

You can use any method to gather contacts, but if you can't do a competent mailing, there is no point in these contacts.

If you're not careful, you'll pay a lot more money for fewer features and terrible performance (which will make you lose even more money). Sometimes there may be other ways of improving your experience, for example, SEO optimization is one of them. If you are new to that make sure to check this helpful resource.

A good newsletter service allows you to create engaging, attractive emails. It also allows you to manage your contacts, segment users into groups, and track the effectiveness of your campaigns.

Most importantly, a good email service ensures that your emails don't end up in your spam folder.

email marketing

illustration by studiokat

Let's take a look at some of the best email marketing services and their rates.

Top 6 services for Email marketing

1. Constant Contact

Constant Contact is one of the largest and fastest-growing Email Marketing services in the world. It is also the easiest and most straightforward for beginners.

You can easily manage your Email lists, email templates, etc.

Each account gives you access to easy tracking and reporting, built-in social media sharing, an image library, and 1 GB of storage for your files.

Constant Contact offers unrivaled chat, email, community support, and an extensive library of useful content.

They also offer online training as well as live seminars in your area. This allows small businesses to quickly learn the basics of Email Marketing and start using it at a pro-level.

For all the above reasons, Constant Contact is the best option for small businesses.

Constant Contact has a 60-day free trial (no credit card connection). After that, prices start at $20 per month.

2. Drip

Drip is a powerful email newsletter platform. They offer a wide range of tools with a smart email marketing platform.

This service is also very handy for newcomers. They have integration with various popular resources, including WooCommerce and WordPress. This makes it easy to add sign-up forms to your website and capture more leads.

What sets Drip apart from the competition are the smart marketing automation tools, clever email segmentation, list groups, and lots of cool features that allow you to reach specific segments in your email list.

The support at Drip works well: live chat support, webinars, automation training, detailed tutorials, free guides, and excellent documentation.

They offer a free trial account for up to 100 subscribers. After that, prices start at $41/month.

3. AWeber

AWeber is one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses.

Getting started with AWeber is easy. It connects easily to most platforms, including WordPress.

You get access to ready-made email templates, list management, autoresponders, and email tracking with detailed analytics.

AWeber offers a 30-day free trial. After that, their prices start at $19 per month.

4. GetResponse

Differentiates itself from the others with some additional interesting features: a webpage builder for collecting contacts and a webinar platform that also syncs with your subscriber base. You can automate the sale of online courses in a cool way.

Support is provided by phone, chat, and email. Their help section is full of free training materials, including videos, webinars, tutorials, guides, etc.

GetResponse offers a 30-day free trial. Their prices start at $15 per month.

5. MailChimp

MailChimp is one of the most popular Email marketing services. They offer a very easy-to-use interface with great tools and amazing support.

It pairs well with WordPress, Magento, and many other platforms.

MailChimp includes features like email builder, autoresponder, segmentation of contacts into groups, simple tracking, and analytics. It also allows you to set email delivery times based on time zones and user geolocation.

MailChimp offers a free subscription that allows you to send 12,000 emails to 2,000 subscribers. Their paid plans start at $10 a month and if you want a deeper look, check out their FAQ.

6. ActiveCampaign

ActiveCampaign combines your email marketing, automation, CRM, and sales. It provides all the tools you need for email marketing.

ActiveCampaign allows you to segment your contacts based on their actions, location, behavior, and social data. It can also retrieve additional data about your contacts using just their email address.

It works well with many third-party programs. You can also send SMS messages to your contacts.

ActiveCampaign subscriptions start at $9 a month. You can also request a demo for a trial run.

Although the price of ActiveCampaign is quite high, it's worth it if marketing automation is what you're looking for.

We hope this article has helped you get to know the strongest players in the Email Marketing market and find the right tool for you. If you don't want to deal with it all and set up campaigns by hand, we at Aremi promote brands with email as well.

What service do you use for Email marketing?

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