A step creatives need to take in their effort to get their brand known is social media integration. Social media platforms help you open the door to the world and connect with fans, customers, and possible future collaborators.
Still, with so many options out there, it may take you a bit to decide on which channels to choose. So, to give you a bit of help, here are the top three social media networks for creatives (with pros and cons).
Social Media Mobile App-UX/UI Design by Hira Riaz
#1: Facebook
An “oldie but goldie,” Facebook is still one of the most popular platforms all over the world. While it may not be extremely popular with younger generations, the people that could become your customers are most likely active on this channel.
Moreover, if you want to connect with your audience via your website, you can use Facebook Messenger bots that can take over the task and carry friendly conversations with those interested. Even though they are not as popular as they should, Facebook Messenger bots are an amazing resource for anyone looking to be more open towards their customers.
Pro: It’s one of the most used platforms and can facilitate networking due to groups and other similar features.
Cons: The platform often changes its interface, so it’s a bit difficult to get a hang of it.
#2: Instagram
Instagram is the best medium for sharing amazing and unique photography projects. Due to its focus on the visual, the platform is extremely popular among younger generations, but it also attracts businesses and possible customers.
Pros: the platform has a wide range of features that allows creatives and businesses to connect with their audience at a more personal level. It’s also a fantastic medium for people to follow their celebrities and other people they find inspiring.
Cons: The platform’s most important features are only available on mobile devices and your posts’ popularity can be influenced by various algorithm changes. Moreover, the growing popularity of the platform also means more competition.
#3: YouTube
For video content creators, YouTube is the go-to platform. Its features and impressive diversity provide the necessary tools for both beginners and professionals to try their chance at fame. In fact, we now have famous YouTubers who used the platform to build their career from the ground.
Of course, everyone who managed to climb the ladder to fame through YouTube can tell you that there is a lot of work behind a successful channel. But, the main take is that the platform and tools are easily available to anyone who wants to try.
Pros: The tools are easy to use and understand and the platform is constant in its design and features. Moreover, you can embed YouTube videos on any other online platform out there so it’s easy to spread the word and have your videos shared.
Cons: You have to be dedicated and consistent in your efforts. Also, you are at the mercy of the algorithms that run the platform, so videos can be demonetized or even limited for various reasons.
Wrap Up
Of course, your reach is not limited to these three platforms. So, if you feel none of these fit your needs, feel free to explore other options. Just make sure you choose channels favored by your target audience - otherwise, your talent may not reach the right people.
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