Starting in the late 20th century, blogs were more of a personal thing until they transformed into a monetizing opportunity for Americans present day. More than 600 million blogs are available to read throughout the world.

1. Pick a Subject

The blog post’s subject should match your niche. Narrow down the subject manner so that it is as specific as possible while having your readers curious about the content when they see the blog’s title.

If you are in the candle-making industry, you may want to write about the top 10 scents for candle lovers to enjoy in the fall. Autumn is when candle lovers start using candles more often, so this would be a great topic for that niche.

2. Conduct Your Research

The best way to conduct your research for a blog post is to utilize Google’s related searches function. You can enhance the informational output of your blog post by typing in the main question you want to answer for your blog post into a Google search and then perusing the related search phrases to discover more of what people search about your niche.

Going with the candle niche example, you may type in Google “different types of candle wax” and then see in the related search phrases things such as “types of candle wax pros and cons.” Hence, you can highlight the benefits and drawbacks of the different types of candle wax such as paraffin, soy, balm, beeswax, and more. Hence, your readers and loyal customers will know more information about the types of candle wax.

3. Do Keyword Research

Sign up for Google Ads to conduct keyword research. Experiment by typing in different words and phrases related to your niche. Google Ads’ keyword tool will show you the most popular keyword terms for your niche so that you can incorporate them into your blog post.

Having the appropriate keywords incorporated into your blog post will enhance Search Engine Optimization (SEO), which means you will rank higher on Google searches and have your blog website noticed more quickly by readers. If you are having trouble with deciding on specific keywords to use, read high-ranking competitor posts to get an idea of which ones they use.

4. Draft the Blog Post

Organize your blog post into succinct headings based on different sub-topics of the overall subject of the piece. For example, if you are writing about different types of candle wax, you would organize the blog post as follows:

• Introduction.
• The types of candle wax (describe each one in a paragraph or two; in separate sub-headings, highlight the pros and cons)
  • Paraffin wax
    • Pros
    • Cons
  • Soy wax
    • Pros
    • Cons
  • Beeswax
    • Pros
    • Cons
  • Other types you want to highlight
• What is the best type of candle wax?
• Conclusion.

Final Thoughts

Once you do it a few times, you will get the hang of writing blog posts. If you are not a wordsmith, you can always hire a Freelance Writer to help you put your ideas into words.