Whilst it probably won’t come as a surprise to most, the numbers of people accessing the web via mobile rather than desktop has been increasing at a rapid rate. The advances in smartphones means that people can access their emails, browse social media sites and make online purchases easily on their phones. According to Top10 Website Hosting 55% of web traffic is now mobile users, whilst 45% is through desktops.

Now not only is this an interesting topic to reflect upon in terms of the increases in mobile usage, this is also interesting from a business marketing strategy perspective. This is because it should have a huge impact on how a business sets up their campaigns. From having a responsive email template to ensuring your website is easy to navigate for mobile users, this increase in mobile internet access should be at the centre of online marketing plans.

Quite simply, if your website isn’t responsive and easy to use for mobile and tablet users, you’re going to get less conversions. It is pretty pointless spending time to create great social media campaigns and website content if when your potential customers reach your site they can’t browse it easily. They may need to scroll from side to side to try and see the content and the text could be too small to read when you zoom out. All of this leads to frustrated visitors who will probably not stay long enough to see all of your great content.

Most websites that are developed today are responsive to cater for the way that people access the web in 2017. Remember, if your website is causing people a headache, they will probably not engage with your business at all.

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