In case your website has an omnichannel type of marketing approach, you probably already know the advantages and disadvantages of paid advertising on Facebook as well as Instagram. However, you could be leaving a lot of exposure on the table by not widening your scope and making use of another much popular platform known as LinkedIn. Yes, you can try out LinkedIn advertising services and ensure you make the most of this platform too for your business or brand.

illustration by Nand Dussault

Though you could think LinkedIn is simply a space for discussing business, it can be a massive place to invest in paid advertising that actually attentions your brand and drives a lot of traffic to your website. know more through the following points and you may wish to use LinkedIn for your business!

You Get Access To A Huge Network

Maybe the most crucial reason to advertise on LinkedIn is that it actually gives you access to a widespread network. LinkedIn boasts more than seven hundred six million users across the globe. Clearly, it could be a brilliant method for getting in touch with your overall target market.

For the ones who are in the business-to-business (B2B) niche, making use of ads directed at the ones with particular job titles, work experience, or even employees of certain firms is a wonderful way to ensure your message is reaching the correct users. In case you are looking to advertise any open job position, it might also be effective for finding the ideal candidate for your company.

Video & Image Ads for Your Brand Awareness and Reach

LinkedIn paid ads will also help you with the option to use photos as well as videos for expanded brand awareness and reach. This is something that makes it a lot easier to catch the attention of users by making use of high-quality imagery and distinct copy.

As for video ads, you can easily choose to upload professional videos that you could already be using elsewhere in your marketing (like on your YouTube channel). This is a wonderful way to simply display your company and use it to draw overall attention from a huge audience of LinkedIn users.

Control Your Media Budget Completely

One of the finest things about LinkedIn advertising is that it enables you to have complete control over your media budget. Particularly, the platform allows you to bid on a cost-per-click (CPC) or even cost-per-mile (CPM) type of basis with a nominal $per day minimum for campaigns.

In case you have a limited type of budget or are still trying to witness how LinkedIn advertising fits into your digital marketing strategy, this is wonderful news. By testing out the waters without needing to make a significant commitment, you can make sure you are getting the utmost out of your ad spend. Then, once you are ready, you can easily scale up your efforts as required.

Take Professional Help

In case you lack the understanding of what to do and how to talk to First Page services. They have an international team of digital marketing specialists who assist you in setting up your account and manage your LinkedIn advertising campaigns. Their experts have run sufficient experiments and A/B tests to get an idea about what works and what is just a waste of time, effort, and money. Well, you would not want to gamble with your LinkedIn campaigns, right? Let the experts handle it and get you results.

Conclusion

To sum up, if you feel that you do not have the energy, time or knowledge to use LinkedIn in the best manner for your business then speak with the experts. Let them handle it all for you.