January 30, 2013

A well executed letterhead design can make all the difference to the success of your branding. The letterhead provides an important part to a brand’s image, with a simple and careful placement of it’s logo and corporate design, it can really give a plus your company’s identity. Letterhead design is important because it represents the message of company.

Good letterhead design is essential to attract the attention and impression of your readers, especially on first contact.

Every successful business has its own stationery set such as letterhead, business cards, and envelopes. There are important and should not be ignored when you working on identity of company, like placement of the logo and where you place the text or the message, in order to provide good corporate image and creates confidence of the reader. A good letterhead is a marketing strategy, provides the opportunity for brand engagement and lend credibility to the words on the page. Also, there are some letterhead designs for legal, which adds class to your business correspondence.

A letterhead is the heading at the top of a sheet of letter paper, heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern (i personal like to hire a professional designer to do this kind of custom job). You can easily create a good impression on your client especially when you invest on its design.

You may be surprised at how they design their stationery in a way that would fully describe their personality.

United States Postal Service Re-Branding (link)

The most important principles behind designing effective letterheads is to keep the design as simple as possible. Keep in mind that a letterhead is a delivery mechanism - it’s not the content itself, rather the supporting structure that delivers that content.

letterhead

OEN Identity (link)

You have to keep in mind what are the critical pieces of information your letterhead should convey, and design using this hierarchy of importance so that the pertinent information is positioned obviously and accessibly.

design-letterhead

Integrity Spirits Identity (link)

Make sure that you carefully represent the branding when designing your letterhead. It’s not always necessary to include every last detail on a letterhead. Consider who will be using the stationery. There are certain legal requirements for information you may have to include in standard communications with customers, such as registration numbers.

letterhead-print

Adam & Eve Law Firm Branding (link)

Your letterhead design should relate the branding to the medium, take advantage of the size and shape of the letterhead to inform decisions about where you place individual elements. Colour is a great way to draw attention to your design, and to specific areas within your letterhead.

letterhead-printing

Vision Trust - CI (link)

Make sure that you carefully represent the branding when designing your letterhead.

letterhead-design

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