After creating a website, learning about the experience of your users is essential for improving it. Although some of these techniques are universal, most of them have to do with selling a product correctly and to the most amount of people. Remember that your customers are what improve your sales numbers, so treat them as if your future is in their hands - because it likely is. To boost engagement on your website, while positively improving their experience, continue reading below.

Participant Testing

The easiest way to influence a users buying patterns or experience is by asking them what they want. User Interviews highlight that user experience research helps to identify the behavior patterns, needs and thoughts of prospective customers. This process allows you to monitor their happiness when they visit the website, how pleasant it is to navigate it, and whether or not they’re satisfied with the product. If you don’t want to ask them directly, you can install a heat map software that will show how long a user spends on a page.

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Consider Their End Goal

We can’t determine our customers’ behavior directly, but there is a reason why they came to your website in the first place. Maybe they came to your lifestyle blog because they want to be like you, or perhaps they came to your writing blog to learn how to write. Whatever your niche is, you can monetize that want. For the writer example, you can offer information about improving editing, but for a more in-depth experience, you can direct them to a book or a course.

Offer Great Service

If you have a product that needs to be updated continuously or has questions that may need to be answered, it’s important to be courteous, knowledgeable, and approachable. The best way to influence a user’s behavior is by giving them excellent service because excellent service sells itself. When your customers purchase your product, answer all of their questions, or hire a customer service rep if you’re too busy.

Nudge Them

Nothing’s worse than going to a website and seeing a pop-up right away, so don’t do that. It makes your users lose trust in you and makes them think you’re solely doing this for the money. Instead, it’s better to influence their buying behaviors in a small way. A call to action is one of the oldest ways people nudge their consumers, but you can also plug a book or course naturally instead of sounding like an infomercial.

Social Influence and Reviews

Did you know that luxury fitness brand Juicy Couture got their name off the ground by paying celebrities to wear their product? Because of that, multiple average day people started purchasing 100 dollar tracksuits that weren’t for working out in. The value of popularity should never be understated. Maximize your social influence by being active in social media, events, and provide a newsfeed of updates that keep your users engaged.