Stepping onto the international arena with your business is a very decisive move and, at the same time, a very challenging process. It requires you to be cold-minded, confident, and extremely flexible. On top of that, to make it successful in the international market, you have to think outside of the box and develop a solid and practical strategy. Thankfully, in the modern age of the internet and information technology, there are many ways to compile all the available information to develop the best possible pattern of thinking.

Sewing the Patches Together

There are multiple ways to make a breakthrough in another country or even several countries around the world. Yet, one of the best ones is increasing brand awareness. Whenever you turn your business into a brand, you ensure it can be recognized. The rest relies on rather technical work of the approach towards making a brand recognizable.

brand identity

OpenColony Illustration System by Ramotion

This technical part has turned the process of developing a brand awareness increasing strategy into a form of art. Indeed, there’s no right or wrong answer when it comes to thinking of how to approach your business to turn it into a brand. Or as to how to make your brand more appealing and recognizable. Maybe, you’ll need to change the visual representation or, perhaps, address the best translation service to change the name of your brand to make it sound stronger. In most cases, however, the success will heavily rely on the combination of some or all of the following elements.

  • Brand logo. Do you remember how the Nike logo looks like? Or McDonald’s’ logo? Or, maybe, you can easily visualize the logo Apple, Inc. currently uses? Chances that your response to all three questions is yes are pretty high. The most important thing to understand here is why those logos are so memorable and recognizable almost instantly. Well, their main characteristic is their appropriateness for the brand or business name as well as simplicity. They either represent the business or brand name somehow or provide some kind of positive implication. So, make sure to develop and design a logo that fits your business or brand as much as possible. They must be created and constantly maintained in harmony to be recognizable enough.
  • A good story. Of course, an epic brand or business must have an epic story, so that it could be developed and used in marketing campaigns and strategies. And the best epic story is, without doubt, a true story. You might not find it interesting, however, it can always be presented like that, even without lying or exaggerating. All you really have to do is to share it with a great storyteller who can show it to the best advantage.
  • Slogan. As we go further into smaller details, certain elements become more flexible. The brand or business slogan is one of the first things to consider when going to the international market. The thing is that logo and story should be more or less coherent and follow the same line in different countries. In turn, slogans don’t have to. That’s why slogans can and should be translated and localized. Do you know how many languages can the average person learn in their lifespan? Well, then you should probably also know that a business or brand can do the same and even more. So, never hesitate to adjust your slogan.
  • Creating regionally exclusive products. If you want to go global, think local. To make sure your business or brand gets imprinted into people’s heads, you have to provide them with something unique, something that cannot be found in other parts of the world. This is kind of a win-win situation, as you’ll be able to appeal to the local audience. Also, you attract some attention worldwide as a brand that made something unique for a certain group of people.
  • Referral programs. If you want to go viral in all countries you operate at the same time, create and maintain your referral programs. People will certainly bother to bring their friends to get a discount, while you’ll reach a greater audience. Again, a win-win situation at its best.

Weaving a Perfect Strategy

creative branding

ZoomSphere Brandbook by Halo Graphic

Approaching brand recognition is one of many work responsibilities of marketing specialists that can be both puzzling and exciting. On the one hand, the experience of increasing brand awareness is an opportunity to learn lots of new things about different countries, their cultures, and media. On the other hand, it’s also about putting together many pieces of a puzzle to get a clear picture of your branding. Both of these major aspects, however, make the branding unique to every specialist and turn it into a true form of art.


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