Whenever you hear about how important digital marketing is and how much it can help drive traffic to your website, you will almost always hear people talking about the big 4: Facebook, Twitter, Instagram, and LinkedIn. That list used to include Snapchat, and to a degree Pinterest and Reddit, but most people mainly stick to the 4 mentioned above. One social platform that doesn’t get mentioned often, however, is Tumblr. Which is a bit weird because if used right, it can be an incredibly useful tool to gain loyal followers and new customers.
If you’re not familiar with Tumblr, it’s a user-generated microblogging site where anyone can create a page and share anything they like. The site allows for all types of communication, from text posts to photos, music, and videos.
'Design in Progress' by tubik
What makes Tumblr an ideal social platform to potentially gain traffic from, is the fact that its user-base naturally gravitates towards whatever topic interests them - much like Pinterest. If you have a specific niche you want to target, and you can creatively assert yourself in that part of the Tumblr community, then you stand a good chance of gaining a lot of new traffic. Tumblr main user-base mainly consists of people under 25, so it’s the perfect option if you’re looking to gain traction with a younger crowd.
It's true that over the years Tumblr has managed to develop quite a controversial reputation due to it liberal approach towards what content can be published by its user. And in some parts of the world, the social network has been entirely banned because of it. Although, the ban had little effect since tech-savvy marketers have found ways to overcome the restriction.
So, if you think that Tumblr might be an excellent option for you, then take a look at this how-to guide for getting your digital marketing started on the microblog.
Choose your Target Audience
The great thing about Tumblr is its massive user-base, which encompasses a variety of niche communities. Thus, if you want to use Tumblr as a mean to drive traffic to your websites, before creating your page on the platform, you must narrow down your target audience.
Doing so not only makes your job significantly easier (because you won’t have to cater to a wide variety of people) but also increases the chance of gaining committed followers that might actually gravitate to your website.
Re-blog
Re-blogging is a crucial element of the Tumblr community. The whole community spends a lot of time re-blogging content on Tumblr, and it’s probably one of the most substantial advantages this platform can offer to someone who is looking to get their content out there.
To get started, you should follow other prominent blogs within your niche and repost their content. This is a great way to introduce yourself to your target audience and gain visibility on Tumblr. As a rule of thumb, you should aim at re-blogging 1 to 3 post every day.
Post Regularly
While Tumblr differs from other social media platforms, some fundamental similarities link all of them; posting regularly to gain a proper following and remain relevant is one of them.
It's highly advised to set up a schedule for posting and re-blogging. Once that's done, and you've been following the plan, you should adjust your posting strategy according to your previous activity to reach as much of your target audience as possible.
Use Relevant Tags
You’ll want to keep posting to generate traffic; however, you'll also need to tag your post appropriately. Doing so is critical as not tagging your post or tagging them with irrelevantly could result in loss of audience.
Always make sure to use keywords that have to do with the content you’re sharing. You can see which keywords are popular by doing a quick search and by looking at other posts that are popular on the platform.
Tumblr can be a great tool to drive more traffic to your website with little resistance from your audience (if you do it right) and minimal competition - since everyone is so focused on the other major social media platforms. Tumblr also allows for scheduling content and re-blogs which means you don’t have to spend hours on it every day.
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