If you are planning to launch an online business or already running one, getting new leads influences growing revenue. First tip you should be aware of is that email marketing is critically important for your business. The more leads you get, the higher your revenue will be in the future. Basically it's a powerful way and most effective online tactics to convey your offers, messages, newsletters to reach the maximum number of people and potential leads. This is why we think businesses all around the globe should invest in a good, reliable email marketing service provider (ESP).

Our today’s recommendation covers a new-age online marketing tool SendPulse which utilizes Artificial Intelligence to maximize the results, and it also offers free unlimited web push notifications and SMS messaging, so you can expand your audience reach and engagement. Basically none of the segment will be left uncommunicated.

Meet SendPulse

email marketing campaigns

SendPulse is one of the few in the market that provide multiple channels of communication with your audience, is a fast and affordable way to send Email Newsletters, Email Campaigns, SMS, Web push Notifications and emails using SMTP. You can use any combination of these to engage your subscribers and nurture your email list and send daily newsletter and broadcast important announcements. The beauty of the service lies in its intuitive nature: the company uses artificial intelligence to make your email campaigns successful. These services should help you grow your blog, business as well as increase brand awareness through effective usage of email marketing, the company’s main focus is on automatically maximizing email open rates and overall audience reach.

Artificial Intelligence For Maximizing Email Open Rate

artificial intelligence for email marketing campaigns

Open rate is a metric in email marketing that shows how many emails were opened within an email marketing campaign. Of course, every marketer is trying to increase the open rates because it influences conversion, so how can you be sure your valuable message won’t get lost among this sea of emails? This new and interesting technology works by analyzing users' behavior like the time of opening emails, time zone, user communication preferences, content, previous product purchases and other personal data points. When it finish this analysis, the AI system determines the best time and the best channel to contact each subscriber. Using SendPulse you can get an open rate of more than 50%. Amazing, isn’t it?

Let's Get Started

The signup process is incredibly simple, requiring just about your basic contact information. The user interface is easy on the eyes and the navigation is simple, making this service an extremely user-friendly tool. The dashboard is designed to offer you quick access to the features and information you’ll be using the most.

sendpulse interface1

You’ll be surprised at the ease at which you’ll be able to create your first email campaign, start building your email list by clicking on “new mailing list” and entering emails manually or importing them through a .txt or .csv file, or import your email list directly from a preexisting email contact list from other similar services.
Now we can move to creating and email message, simply select your email list, “from” email address, sender’s name, and subject line. SendPulse offers both text-based and HTML email templates, you can choose from a variety of pre-designed responsive email templates and layouts or you can easily design your own with the drag and drop email template editor. Simple as that!

email tempates

Next you’ll be taken to a page where you can customize the content of your email with the built-in drag-and-drop editor, before sending it out to your subscribers. SendPulse offers a free plan that allows you to have up to 2,500 email subscribers with 15,000 emails send out on a monthly basis.

Subscription Forms To Integrate Into Your Website

newsletter marketing

Create a professionally-designed subscription form through their easy-to-use drag and drop feature, integrate this subscription form to your website and start building your email list(from pop up and in post forms). The subscription forms are responsive to all screen positions, they will even look great even on the smallest screen.

Web Push Notifications

This feature really shows that this company wants to offer a complete marketing solution, it's that extra mile that shows that this company is dedicated to it's customers, to provide cutting-edge solutions.

push notification marketing

This is an innovative, non-intrusive way of engaging subscribers, it will allow users to get notifications on their desktop whenever you update content on your website. Web Browser notifications are clickable short messages which are sent from a website to its subscribers on desktops and smartphones. Web Push Notifications are known as a highly effective way to re-engage users without having their email or other details. These push notifications are delivered to users in real-time, even if the website is not open in their web browser.

When a user visits your website, a small dialog box ask them permission to send push notification. Click on Allow and your system will trigger notifications. Your messages can include news, sales, your latest blog posts, discounts, or important event updates. They bring the users back to your website.

Other Important Features

SendPulse offers all the great features a reliable email marketing service should do, and then some more. Here are some features which impressed me the most:

Analytics and Reporting - an integral part of what makes email marketing so effective, it's crucial to track your email campaigns’ performance. SendPulse offers analytics reports which show the following stats: Open Rate and Click Rate, Geographic stats, Click chart, Statistics by device, Error statistics. These can also be viewed on the mobile app, which is a big plus.

A/B Testing - allows you to measure the effectiveness of your emails and improve your results based on your subscribers’ preferences. You can choose parameters for comparison, either clickthroughs or opens.

Integrations - integrated with 500+ services which include WordPress, Zapier, WooCommerce, Typeform, etc.

Autoresponders - automated emails are essential to growing and nurture your email list. The most important aspect is that the tool allows you to leverage the power of autoresponders even on the free plan. Providing this feature is a must for all email marketing services.

List Segmentation - you can segment your mailing list based on criteria which include: active subscribers, date of addition, domain part, new subscribers, rating, etc.

Resend to Unopened - allows you to send emails to people within your email list who haven’t yet opened your emails. Depending on your business model, this feature can easily result in increase in the open rate by 30-80%, which is a lot.

Pricing

SendPulse offers both list-based and pay-as-you-go plans.

List-Based Plans

  • Up to 2500 subscribers – Free (Limit – 15000 emails/month)
  • 2500 subscribers – $9.85/month
  • 3000 subscribers – $29/month
  • 4000 subscribers – $32/month
  • 5000 subscribers – $35/month
  • 10000 subscribers – $53/month
  • 25000 subscribers – $108/month

Pay-as-you-go Plans

If you don’t send too many emails, prepaid email packages give you the option to pay only for what you need.

  • 10000 emails – $32
  • 25000 emails – $70
  • 50000 emails– $125
  • 100000 emails– $212
  • 250000 emails – $440
  • 500000 emails– $812

Apart from these plans, there is also a VIP plan if you have more than 1 million subscribers and you will have to reach out to the sales team to sign up for this plan.

Conclusion: Drive Traffic and Boost Engagement

Beside the other great features, SendPulse combines two of the most potent technologies, email marketing and web push notifications. Consequently, this powerful combination will help you to increase your subscriber count, drive more traffic and boost engagement. It is affordable and provides an all-in-one platform for all of your email marketing needs.

About the author

Alex Roman

Independent graphic artist and architect based in Bucharest. I really love what i do!

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Comments

  • Anthony Larkin
    2017-12-11 18:04:22
    that web push notification option really seems interesting, i was wondering how to get that for my site, thank for the recommendation Alex!
  • Claus Harup
    2017-12-11 18:28:08
    It seems that AI is everywhere now, gotta love the new tech
  • Luke Callaghan
    2017-12-11 18:52:35
    That is exactly the type of business model I want and am currently building. Will definitely have email as part of the marketing activities. Cheers!