In these clever ads for the Samsung NX mini camera, famous and classic self-portrait paintings are reimagined as selfies. A self-portrait painting from centuries ago is the predecessor of the selfie. The campaign depicts artists Vincent van Gogh, Albrecht Dürer and Frida Kahlo. This awesome campaign was created by ad agency Leo Burnett Switzerland. To enhance the camera advertisements, Samsung adds a catchy slogan about the camera: “for self-portraits, not selfies.

A striking and sophisticated approach to rebranding a colloquial word, the ads appeal with familiarity but keep your attention through wit. Goes to show that everyone loves being a bit vain, like even people from many, many years ago. And the only difference is they had no duck face back then!

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About the author

Alex Roman

Independent graphic artist and architect based in Bucharest. I really love what i do!

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Comments

  • Jeremy Keith
    2015-03-05 07:03:39
    More proof that “selfies” have infected every corner of society.
  • Greg Whitworth
    2015-03-05 07:04:01
    too commercial, still a nice execution though.
  • James M.
    2015-03-05 07:06:46
    i like the concept
  • Andy Mehalick
    2015-03-05 07:07:11
    I think these are smart
  • Mary Ann
    2015-03-05 07:07:27
    solid looking ads.
  • 2015-12-24 13:55:21
    Hello Alex Your concept is really admirable. I appreciate it. Thanks for sharing.