The ecommerce industry is booming with millions of people flocking online to shop for things like clothes, groceries, and pretty much anything else you desire. An ecommerce site selling the right products during the time spans when these products are popular can be immensely profitable for the website. There is quite fierce competition in this sector with the financial rewards associated with success. Consumers enjoy shopping on sites that are unique yet intuitive and offer the best shopping experience possible. The following are tips for designing your ecommerce website as well as areas of the site to focus on.

Checkout Process Must Be Seamless

The checkout process being as simple as possible can help maximize conversions. People at times put things into their shopping cart then rethink the choice as they are going through a long tedious checkout process. Security needs to be kept in mind as at times sites make their process of checking out easier with steps that make security weaker. Amazon has a great example of a top checkout process by making it almost too easy to purchase another product that you will need.

marketing team work concept illustration

Marketing team work concept illustration by Visual Generation

Website Security Should Be Top Priority

Website security is one of the most important things for an ecommerce site as customers will not shop at a store that has had one or multiple data leaks. Identity theft is rampant around the world with hackers selling vital information after hacking large websites. Home Depot and Target are examples of the size of companies that were vulnerable to an attack. Take website security seriously as it is for the good of the ecommerce website long-term.

Digital Marketing Needs To Be Done Daily

The website needs to have the blog creating quality content on a daily basis about best shopping practices as well as how certain products/services can help a business/person. The website also needs to be easy to navigate as well as stand apart from others. Vector animation can be one of these features to stand apart as not all sites have this. A consumer is much more likely to purchase an item if it is a little bit more expensive as purchasing from another store will include shipping. This will save the consumer money as well as make this far easier as everything is going to be delivered at the same time.

Customer Service Can Help Keep Customer Retention High

Customer service needs to be kept in mind as people are never going to return to a site that gave them a hard time when a seller did not even attempt to ship an item. Sellers that do this if you have a site where there are multiple vendors need to be kicked off of the site. The last thing you want is to lose a customer that would buy regularly due to partnering with less than quality sellers. If running a business in the drop shipping model then partnering with the best wholesalers possible needs to be done. This will reduce time spent on customer service as buyers rarely complain when they receive a mint condition item on time or before expected delivery date.

digital marketing

Digital marketing by Suat

The design of an ecommerce site can mean the difference between a site where millions of people buy and one that ends up going out of business. Take the time to handle the small details in regard to design to appeal to the largest number of the site’s customer demographic.





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About the author

Alex Roman

Independent graphic artist and architect based in Bucharest. I really love what i do!

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