There’s more to event marketing than spreading the word about what/when/where. Your materials must grab the attention of an audience incessantly hit by competing visual stimuli, and then go a step further: they have to make people engage.

When marketing an event, it’s best to avoid going overboard with copy, because you have to make sure the important details of the event are easy to read and remember. The information probably won’t be the element that makes your material stand out. The design, however, can have an enormous impact on noticeability. Why just slap the essential information on a flyer when you could do justice to the event that has taken months of hard work to organize?

Maximize the effect of your marketing materials by using them as a creative space. Look for inspiration related to typography, color, and other elements of design. Brainstorm about using signs, social media and promotional products in a trifecta of marketing power. With unique designs and a willingness to do something most advertisers won’t think to do, you can usher your event to huge success.

We’ve pulled together examples of well-executed, creative event marketing materials sure to be worthy of any event.

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About the author

Alex Roman

Independent graphic artist and architect based in Bucharest. I really love what i do!

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Comments

  • Michael Romrell
    2014-07-31 17:23:01
    What a cool roundup ! I need to design my poster for an upcoming event and I’ve got inspired by some of those photos. Thanks a lot.
  • Ritwika Ghosh
    2014-07-31 17:24:01
    It’s articles like this…that make me pine for a “Print” button. (hint, hint, nudge, nudge)
  • John Jurado
    2014-07-31 17:24:38
    thank you for sharing
  • Callum Chapman
    2014-07-31 17:24:56
    Thank you so much. I’m a total web noob, and I so appreciate this.
  • Michael Mckee
    2014-07-31 17:28:25
    Thanks a lot for this compilation, cool stuff!