Starting a home based business is a great way to earn extra income. Even if you are on a tight budget, you can start a small business that can be run from home. There are many business ideas out there for the innovative entrepreneur. A custom promotional products business is one that you can start for little to no money and reap huge profits.

Customized Photo Products

Everyone loves to have something customized. The customization industry is a big one, with large retailers like Things Remembered holding their own despite a sluggish economy. Even photo studios have gotten in on the act, selling photo mouse pads, t-shirts, snow globes and mugs. The barriers to entry are low in this business. You simply need the right design software and a few products to get started.

Getting Customers for Your Home Based Business

Being successful in this business requires that you get customers who will buy your product. The audience for a personalized item business is huge. Parents will love buying mugs with their children's pictures on them. Grandparents will enjoy personalized t-shirts featuring photos of their grandchildren. Animal lovers will enjoy taking their dog to work by printing his photo on a mouse pad. The possibilities are endless with customized products. Get new customers at flea markets, vendor fairs and craft shows. Rent out your services to birthday parties and baby showers. Once people get to know about your business, they will spread the word to others, bringing in more profit for your company. Post flyers at your local grocery store, church or laundromat, and soon you will have a steady stream of customers searching for your business.

Marketing Your Home Based Business

The majority of your customers will search for your products online, so the first step is to get a website. You can get a free or low-cost website that will showcase your business products and give your customers a way to contact you. Drive traffic to your site by adding in keyword search phrases and starting a blog. Use keyword research tools to find out exactly what your customer is searching for. Sites like will give you an in-depth look at which hosting sites are most economical for your business. If you are looking for an easy, low-cost business, a personalized product business is an excellent investment with high returns. Find your software and start printing today.

About the author

Alex Roman

Independent graphic artist and architect based in Bucharest. I really love what i do!

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Post a comment


  • Bridget
    useful article, thank you Alex!
  • Shaun
    great tips, thanks!!
  • Danielle
    Good Article. It helped me quite a bit.
  • Joycemarie
    Thanks a lot, keep up the good work!