Creativity makes the world turn. The inventors and creators of buildings, transport, technology and even music have all make not only a physical mark on the planet but a mental mark on the people who inhabit it. They’ve shifted culture. That’s the ultimate dream for any entrepreneur, no matter their skill set or desired goal. We all want to make an impact on humanity with nothing more than our ideas, though it can often seem far-fetched that such a thing could ever become a reality.

Maybe you already have an intriguing business idea. Maybe it’s an invention or a new type of service that you feel could revolutionize a certain industry. It might be the new iPhone or a website as game-changing as YouTube. So many businesses and products have reshaped society and culture, which is why it isn’t so hard to believe that your business idea could do the same. Whether you want to become a social entrepreneur or simply an inventor who has an impact on humanity with the power of their creativity, here are some pieces of advice which might help to guide you on your way.

Clarify your objective.

Perhaps you’ve spent months or years forming the service or product which you wanted to turn into a fully-fledged business, but the creation of your idea is only one part of the process when it comes to impacting the earth. You need to think about the people at the other end of the process; you need to think about why humanity will be interested in your idea or why their lives could be changed by your idea. That means outlining your end goal, whether you’re a social entrepreneur fighting for justice at the helm of a new organization or an entrepreneur simply trying to make their mark.

Maybe you’ve thought of a new approach to solving poverty problems either within your own country or on the other side of the world. Maybe your creative idea simply involves a piece of technology or software which you think will make lives easier or safer, such as Be My Eyes, which is an app that was designed to remotely connect blind people with volunteers who can help them navigate the tasks involved with their daily life. The point is that something as simple as an app can turn into a successful business which changes lives. You don’t need to reinvent the wheel to make an impact with your creativity; you just need to be clear about how your idea will help people. That’s all your potential customers want to know.

Spread your amazing brand.

Of course, planning your idea and objectives as a business is only half of the equation when it comes to changing the world. You then need to spread your idea so that people can learn of your industry-changing idea. The key is to use the internet to your advantage, in this day and age. Your website needs to be showing up at the top of search rankings in order to draw in visitors before they go elsewhere, and you could look into an SEO company to help make this happen. Online marketing is the brave new world of branding, and it’s a chance to showcase your business’ creativity as a whole and within its products or services.

Passion and fun are both infectious.

At the end of the day, people feed off the energy of fellow people, rather than corporate-minded entities. If your business wants to change the world, you need to retain your personal identity, and so do the people within your team. The passion and fun you feel for your ideas both need to remain at the forefront of your business’ projected image, as people will see that raw energy and understand that something special or different has been created here. Just remember to remain human.