Everyone in business knows that building a trusting relationship with clients is going to depend on developing your own personal brand. This brand will set you apart from your competition and help you to determine your success. You could have all the creative skills in the world, but without a personal brand, you’re in the weeds. Clients trust what they know. Think about it – you yourself will shop in the grocery store and use the same brands more than once, because the familiarity of that brand gives you the comfort you need to keep buying.

A business marketing strategy has to have you as the central theme. You could have the trendiest business premises with minimal furnishings, and still not have a strong brand. Being up to date with the latest cloud server will also not give you an edge unless you can use the technology you have to drive your name ahead. People aren’t just buying into the product or service you offer, they’re buying into you personally. It’s therefore very important that you are driving your brand toward success and to do this, you need these five ways to gear your personal brand in the right direction.

1. Always Deliver. Companies that cannot deliver on the commitments and promises they make for their clients aren’t companies that can be trusted. Your clients are going to have very high expectations and you need to be able to meet them. Honoring your commitments is a sign of professionalism, and consistency is the biggest brand-builder you have.

2.Build A Site. Your website or portfolio should be built to perfection. You don’t have to do this yourself, of course. Calling in the professionals is going to make the difference as they may have skills you don’t. A good website that is going to show off your talents as a business and give you an edge of your competition is going to impress clients.

3. Be Visible. Social media isn’t just for a personal life. If you maintain a proper social media presence, you can be visible to your clients at all times. Our society is a tech-savvy one and you have to be distinctive. Social media is global, meaning you can meet clients worldwide by the click of a button. Brands that have good visibility on social media are often more trusted by those who don’t.

4. Participate! Networking is one of the biggest essentials out there for expanding your personal brand. Building successful, strong relationships with others is going to help your company to surge ahead. You don’t do business with business, you do it with people. The time you take to build your network can help potential clients to see you as suitable, trustworthy business.

5. Be Personable. Your business brand is going to get you so far before your personal brand takes over. Business is all about being personal and everything you do is going to represent your brand. Link your brand personality with something that you and your clients can respect, an watch your company thrive.